The About Us page is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does. The primary purpose of an About Us page is to inform the reader about the company and its operations. The text on these pages is a marketing tool for a business, enticing potential customers with both the history and the aspirations of a business, as well as adding a human element. Additionally, About Us pages are incorporated into search-engine marketing efforts as a way to find potential customers through Web searches.
LANSA has introduced an About Menu option and sample content to all sample applications to showcase various layouts and match the overall look and feel of each application with placeholder text covering topics like What we do, Who are we, Our mission, etc – see sample screenshots below.